THE EFFECTIVE ADL EMAIL SERIES
Invaluable webinars that will show you how to become more effective email marketers, aided by the power of Marketing Cloud. Get the results you want, with tactics and tips to bump up your open rates and make donations and other actions more likely.
For further questions regarding email marketing, please contact Andy Neusner.
Understand killer performance metrics like open rates and clickthroughs, and how to track them in MC. Why are your contacts not being transparent about how often they want to hear from you? When should you hit ‘send’, and how often?
How to write effective subject lines, and the words to avoid. How long should your email be? (The answer may surprise you.) When to use images and video links. How to personalize your emails. Making sure your email tells a story.
How much to ask for in your message and other tips to increase giving levels. How to make recipients happy by sending to the right segments. What’s a/b testing and how can you try it out? A sneak peek at a more advanced topic: designing a welcome series.
Seminar on Email Marketing
Seminar on Email Marketing
The main areas covered were: lessons learned from the audit of regional 2020 emails; 2021 email trends from industry analysts; data points from ADL donor surveys about why our donors give; what’s new in ADL’s email toolkit.