Privacy Policy

Last Updated: February 3, 2025

The Anti-Defamation League and the Anti-Defamation League Foundation (collectively, “ADL,” “our,” “us,” or “we”) has established this privacy policy (”Privacy Policy”) to demonstrate our firm commitment to privacy. This Privacy Policy describes how we, collect, use, share, and protect the personal information that we gather about you when you visit our site, https://www.adl.org/, or otherwise interact with ADL both online and offline (collectively, “Site”). By using or accessing our Site, in any manner, in addition to agreeing the terms that govern the provisions of our services and materials, you acknowledge that you have read and are accepting of our privacy practices outlined in this Privacy Policy.

1. What Personal Information We Collect and How We Collect It

When you visit or subscribe to receive our newsletters, updates and other e-mail communications, make a donation to our organization, report an incident of antisemitism, extremism, bias, bigotry or hate, attend events, participate in our programs, call our incident response hotline, or otherwise visit our Site or engage with our staff or volunteers, we and our authorized third parties, may collect the following categories of personal information from you:

Contact Information, such as your first and last name, e-mail address or the name and e-mail address of someone you sign up via the Site, phone number, and mailing address.
Demographic Information, such as your income level, gender.
Audio Visual Information, such as an image or video when you attend an in-person event, or as part of an incident-related submission.
Government Identification information, such as your social security number, tax identification numbers, and government identification card.
Business Contact Information, such as the name of your school or organization, title, business e-mail address, business address, number of students, subject area and grade level taught, affiliations to religious organizations.
Financial Information, such as bank account information, your credit card, debit card, or other payment information.
General Location Information, such as your region, city and zip code.
Other Information, such as information you submit when you would like to report an incident to ADL, including a description of the incident, photos, videos and other information you submit to us when you interact with our Site.
Audio, electronic, visual, or similar information, such as incident response interactions, call recordings, chat transcripts, files you attach, and email, text, or other correspondence.
Inference Information. We may use personal information we have collected – directly, automatically, or acquired from third parties – to compile, combine, and infer new information about you. We do this to tailor our communications and outreach, and to improve our programs and services.

With Your Consent

We may collect additional categories of personal information with your consent at the point of collection.

Publicly Available Information

We also collect publicly available information in connection with providing our Site and related services and activities.

Information We Collect Automatically

When you visit and interact with our Site or e-mail correspondence, we or our authorized third parties may collect certain information by automated means, through our use of cookies, server logs and other tracking technologies. A cookie is a piece of data stored on the user’s hard drive containing information about the user. We may collect information, such as your IP addresses, domain name, identifiers associated with your devices, device and operating system type and characteristics, web browser characteristics, language preferences, clickstream data, your interactions with our Site (such as the web pages you visit including the date and time of such access, links you click and features you use). For more information about our use of cookies and other tracking technologies please see our Cookies section below.

Information We May Obtain from Other Sources about You

From Your Friends & Family Members. Your friend or family member, through our electronic mail referral service, may provide your contact information, specifically your name and e-mail to inform you about our Site and our organization.
Information from Non-Profit Organizations & Law Enforcement. ADL may collect Contact Information, Demographic Information, General Location Information, Business Contact Information, and Other Information from other third parties, such as other non-profit organizations we partner with; non-profit organizations participating in data cooperatives; and various federal, state and local government entities, such as law enforcement officials. We acquire this information to learn more about an incident you have reported to ADL and/or to work with law enforcement and external lawyers to research and evaluate the veracity of a potential legal claim, to identify people that may be interested in learning more about ADL; or to identify potential donors.
Information from Social Media Platforms. If you choose to access or make use of third-party social media platforms (such as Facebook, X or Instagram), we may receive personal information about you that you have made available to those services, including information about your contacts on those services. For example, by your liking our Facebook page, following us on X or Instagram, or watching our content. The data we receive is dependent upon your privacy settings with such social and digital network and subject to such network’s respective privacy policies you should make sure you are comfortable with the information social media platforms may make available to our Site by carefully reading and reviewing those platforms’ privacy policies.
List Brokers. We may obtain contact information for potential donors from third parties, in order to identify potential donors for our fundraising efforts.

2. Cookies

To enhance your Site, we and our authorized third parties, use cookies, small data files that we store on your computer’s hard drive. The cookies we may use on our Site include:

Analytics Cookies. Analytics cookies are used by us and by third parties who process data for us for data analytics purposes so that we can manage and improve the performance and design of our Site and for monitoring, auditing, research and reporting.
Retargeting Cookies. We permit limited third parties to place cookies through the Site to provide us with better insights into the use of the Site or user demographics or to provide relevant advertising to you. These third parties may collect information about a consumer’s online activities over time and across different websites when he or she uses our Site.

By using this Site, you agree that we can place cookies on your computer or device as explained above. We use Google Analytics for analytics and retargeting purposes. However, you can control and manage cookies in various ways. Please see the Your Rights & Choices section. For more information about how to opt-out of our uses of cookies as described above. Please note that removing or blocking cookies may limit system performance and may impact your user experience and parts of the Site may no longer be fully accessible. If you refuse cookies, this may limit system performance and may even cause certain features of the Site to malfunction or not to work at all. You can learn more about cookies at www.allaboutcookies.org/manage-cookies.

3. How We Use Your Personal Information

We use the information we collect (in combination with other information we and our third-party service providers or partners may have) to operate our organization, communicate with you regarding our events, provide you with educational information about antisemitism, bigotry and other forms of bias and hate, to manage and improve our Site, pursue our mission and our fundraising efforts. In particular, we use the information we collect:

To register you for an in-person or virtual event and provide you with services or materials that you have requested.
To provide you with our newsletters and other educational information, when you subscribe to receive such communications.
To administer or provide you with communication via SMS and MMS messaging if you opt-in to receive such communications. You can opt-out of such communications as further described below in Your Rights and Choices section.
To administer our online surveys to learn more about your interest concerning our mission. We use your personal information from our surveys to send the user information about ADL and its activities. This information is not shared with other organizations. ADL may operate email/Whatsapp or other discussions groups and utilize contact lists to reach its members who request such information. Such services may be run both by ADL and contracted vendors. Users may opt-out of receiving future mailings; see the choice/opt-out section below. Other data collected by online surveys is used to educate ADL about the interests and concerns of its supporters and general site visitors concerning ADL’s mission. We may work with third party service providers that use this information on our behalf to help analyze the effectiveness of our outreach efforts.
To administer or petitions and advance our mission and advocate for our causes. ADL works to advance our advocacy and organizing capacity to further our mission. To do this, ADL uses the personal information you provide to us when you take action to share your stories and testimonials, to deliver your petitions and action messages, and to host events. We may also use your information we collect from other sources to mobilize volunteers and activists in support of our mission.
To optimize and improve our organization, products, services and our Site. ADL works to improve our programs and services to advance our work to fight and combat all forms of antisemitism and bias. ADL uses your personal information in: user-experience testing, website performance assessment, fraud detection, registration, and to conduct internal research to develop and improve our services, materials, and technologies.
To provide legal services. ADL may use your personal information to work with external attorneys and law enforcement to better understand the legal framework for any antisemitic and other hate related incident that you report to us.
To process payments and donations. ADL, like many other non-profit organizations, relies on donations to support its mission. We may use your personal information to process your donations or payments for other services such as registering and paying for ADL events, galas or other initiatives. This includes managing payments, charges, and bequests from estates and financial accounts.
Fundraising and identifying potential donors. ADL relies on donors and fundraising to support its mission. If you are an existing donor, we may process your personal information to solicit future donations. We also process your personal information to identify potential donors. For example, we participate in data cooperatives and list sharing arrangements to identify prospective ADL donors and strengthen support. To grow and strengthen our donor base, we participate in list exchanges with like-minded, nonpartisan organizations, and engage in data cooperatives for nonprofits.
For our research. ADL may also use your personal information for its own research purposes to identify trends and provide other pertinent information related to antisemitism, bigotry and other forms of bias and hate. We do this to assist with bolstering legal claims, create campaigns to spread awareness, inform advocacy efforts, and provide related educational materials.
For investigations and law enforcement purposes. ADL also uses your personal information to help inform how incident reports are addressed, identify communities or other locations where antisemitism, extremism, or other bias might be prevalent, and for our work with law enforcement.
For engagement and outreach Initiative purposes. ADL works to deliver information on issue areas in which you have expressed interest related to our mission, and to seek out new supporters of our mission. To do this, ADL uses your personal information to communicate opportunities to support ADL’s mission through various communication channels, including targeted advertising, based on your interests and information that we may infer about you.
For analytics and targeted advertising purposes. We may analyze certain data, including aggregate data related to your use of our Site and interactions with our e-mails and other correspondence to understand how our Site is being accessed and used, improve our Site and personalize your experience. We may also use your personal information to improve our advertising and marketing efforts, including by developing and delivering advertising and other communications more tailored to your interests.
To provide our digital bot assistant for customer support. When you contact us through the chat feature on our Site, we and our third-party service providers may monitor and record those conversations, including maintaining a transcript of your communication, to provide customer support services, for quality assurance, training and to otherwise improve the services we provide.
For our tax and audit purposes. We use the government identification information you provide to us for tax purposes related to your donations.
As required by law or legal obligations. We may use your personal information to comply with applicable laws or regulations, to comply with our legal obligations or to respond to a court order or subpoena.
To prevent fraud. ADL may use your personal information to prevent fraud or to protect our or other’s legal rights.
For other purposes. In some circumstances, we may collect and/or use your personal information in ways not described above. In those instances, we will describe how we will use or share your personal information at the point of collection.

De-Identified Information

We may anonymize your information (for example by aggregating it with other individuals’ personal information so that it no longer identifies you) and use it for other purposes in anonymized form.

4. With Whom Do We Share Your Personal Information

Services Providers

We work with a variety of service providers, who process your personal information on your behalf for the purposes described in this Privacy Policy. For example, we use a fundraising platform to assist us with our efforts to raise money to support our mission, an outside shipping company to ship orders, service providers who provide our chat features, analytics providers to provide us with statistical data about your interactions with our Site, and a credit card processing company to bill users for donations and services.

Other Organizations and Business Partners

To enable more effective advocacy and organizing, we often partner with other organizations to further the reach of our mission. For example:

Law Firms and Attorney Referral Services. As requested, ADL may share your personal information with law firms and referral partners and other parties for purposes of prospective or pending litigation. For example, if you request legal services in connection with an incident you reported, we may share the information related to the incident with our referral legal partners for purposes of evaluating whether you have a claim.
Data Cooperatives for Non-Profits. For purposes of growing our donor base population, we share your personal information with our non-profit data cooperative, including as part of a donor list rental exchange to enable the cooperative members to pool together information about current donors and identify new and prospective donors.
Non-Profit Organizations We Partner With. From time to time, we may enter into agreements with other non-profit organizations to share certain personal information from donors for limited purposes, generally related to a particular mission or initiative. Our ability to share your name with other charities or businesses will help us build our supporter base and expand our programs in a cost-effective way.
Marketing and Advertising Partners. We may share your personal information with advertising and marketing partners for analytics and advertising-related purposes, such as for retargeting purposes, measuring ad performance and understanding how consumers interact with our ads.

Other Parties When Required By Law or as Necessary to Protect Our Users and Services

We also may disclose personal information to third parties in order to:

Protect our legal rights, as well as the rights of the users of our Site or others;
Protect the safety and security of the Site, its users, or others;
Prevent fraud; and
Comply with the law or respond to legal process or a request for cooperation by a government entity, whether or not legally required.

In Connection with a Merger, Consolidation or Other Corporate Transaction

We reserve the right to transfer any of your information in negotiations for, and in connection with any purchase, sale, lease, merger, or any other type of acquisition, disposal, or financing.

Other Parties with Your Consent

We may share your personal information with third parties when you consent to or direct such sharing.

5. Communication Preferences

E-mail Communications

You can unsubscribe or change your e-mail preferences online by:

Following the link at the bottom of any e-mail you receive from ADL;
Notifying us through our Contact Us online form of your desire to be removed from our e-mail list; or by
Contacting us at privacy@adl.org or at ADL’s mailing address: 605 Third Avenue, New York, NY 10158.

Direct Mailings

You can opt-out of our contributor direct mailing list by:

Notifying us through our Contact us online form of your desire to be removed from our contributor direct mailing lists; or by
Contacting us at privacy@adl.org or at ADL’s mailing address: 605 Third Avenue, New York, NY 10158.

SMS and MMS Messaging

If you wish to unsubscribe/opt-out from mobile advocacy messages, text STOP to 267-69 or click “edit subscription preferences” on your confirmation e-mail. ADL will periodically send you advocacy and fundraising text messages. Text messaging opt-in data and consent will not be shared with or sold to any organization. Message and data rates may apply.

For help with mobile messaging, contact ADL at replies@adl.org or via our Contact us online form, selecting “other & general inquiries” under “topic of inquiry.” If you need help from ADL regarding an antisemitic, bias, or hate incident, please submit an incident reporting form. We will work to assess your situation and respond as quickly as possible, however, we offer no guarantees that we will be able to provide support. Any personal information provided will be kept confidential consistent with local, state, and federal law and the terms of our Privacy Policy. If this is an emergency, please dial 911. ADL’s advocacy mobile messaging program is offered on an “as-is” basis. It may not be available in all areas, at all times, or on all mobile providers. You agree that neither we nor our service providers will be liable for any failed, delayed, or misdirected delivery of any mobile message or information sent through the mobile messaging program.

6. Your Rights and Choices

Correction/Updating Personal Information

If you wish to make corrections to your personal information, you may do so by notifying us through our Contact us online form; or by contacting us at privacy@adl.org or at ADL’s mailing address: 605 Third Avenue, New York, NY 10158.

Opting Out of Analytics and Retargeting Cookies

If you would like to opt out of Google Analytics, you can. If you are on the web, you can opt out of Google Analytics by installing Google’s Opt Out browser add on: https://tools.google.com/dlpage/gaoptout, and you can opt out of interest-based Google ads using https://adssettings.google.com/u/0/authenticated.
Your browser can help you manage cookies. You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings on each browser and device that you use. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookies. Since flash cookies do not reside in your browser, your browser settings will not affect them. To control flash cookies, you thus need to https://allaboutcookies.org/. If you turn cookies off, you may not have access to many features that make our Services more efficient, and some of our Services will not function properly. We also use Google Analytics to better understand how our users interact with our Site. You can learn about Google Analytics’ currently available opt-outs at https://tools.google.com/dlpage/gaoptout/.
You can control tracking for the purpose of serving targeted advertising. We and third-party advertising networks, social media companies, and other services may collect information about your use of our Site, using cookies or other tracking tools, for the purpose of displaying targeted-advertising and for our retargeting purposes. To opt out of such tracking please visit www.aboutads.info/choices (United States). Your opt-outs are browser- and device-specific, so you should make these selections on each device and each browser you use. If you clear your cookies or your browser’s cache, you will need to set your preferences again.

7. Minors

Our Site is not intended for minors. We do not knowingly collect information from minors under the age of 18, unless provided by a parent or legal guardian. Where we learn that we have collected personal information from a minor under the age of 18, we will delete this information. We do not knowingly solicit, collect, sell or share personal information from minors below the age of 18 on the Site. If you believe a child has provided us with personal information and would like to have the information removed, please contact us at privacy@adl.org.

8. Security

Our Site has a variety of technical, administrative and organizational security measures in place designed to protect against the loss, misuse and alteration of the information under our control, by implementing firewalls, encryption, and continued security monitoring of our Site. These safeguards may vary based on the sensitivity of information we collect and store. Although we take appropriate measures to safeguard against unauthorized use and disclosures of personal information, we cannot absolutely guarantee the security of information you provide to us through our Site, against unauthorized use and disclosure.

9. Retention

We retain personal information about you for as long as necessary to provide you with our Services and for the purposes described in this Privacy Policy. If you ask us to delete your personal information, we may do so, subject to certain exceptions. In some cases we retain personal information for longer, if doing so is necessary to comply with our legal obligations, resolve disputes or collect fees owed, or is otherwise permitted or required by applicable law, rule or regulation. We may further retain information in an anonymous or aggregated form where that information would not identify you personally.

11. Contacting Us

If you have any questions about this Privacy Policy, our privacy practices, including how we collect and use your personal information or your choices and rights regarding such use, please send it to us through our Contact Us online form.

12. Updates to This Privacy Policy

If we decide to change this Privacy Policy, we will post those changes here so our users are always aware of what information we collect, how we use it, and the circumstances, if any, we disclose it. We encourage you to periodically review this page for the latest information on our privacy practices.